With some 48, Shakti Ammas and 30, Shaktimaans, HUL reaches over three million households in , villages in 15 states. Project. Case: ‘Project Shakti’ of HUL. Project Shakti. It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with. Equitymaster presents the an overview and analysis of HUL’s rural distribution programme, Project Shakti.
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HUL: Project Shakti business model overview
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An initiative which helps support Project Shakti is the Shakti Vani programme. Projects like Project Shakti will go a long way in ensuring inclusive growth in India. Therefore, creating a self-sustaining model of micro-entrepreneurs in these areas made sense.
Empowering Women – and Men
We feel that with this initiative, HUL has been successful in maintaining its distribution reach advantage over its competitors. He says that huul hopes to see Project Shakti spread to Africa by the year-end. Project Shakti It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women.
She earns a 13 per cent commission on peoject sold directly to consumers, and three per cent on goods sold to retailers. Sales on the other hand came in at Rs 92 bn rpoject Any act of copying, reproducing or distributing this newsletter whether wholly or in part, for any purpose without the permission of Equitymaster is strictly prohibited and shall be deemed to be copyright infringement. Project Shakti business model overview.
Management studies entries: Case: ‘Project Shakti’ of HUL
Information herein is believed to be reliable but Equitymaster does not warrant its completeness sakti accuracy and expressly disclaims all warranties and conditions of any kind, whether express or implied.
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Thombare invested Rs 15, with the assistance of a local self-help group that worked with HUL.
It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women.
The main advantage of the Shakti programme for HUL is having more feet on the ground. By this token, Project Shakti is not only encouraging the enterpreneural spirit in the rural women but is also working towards financial independence of the women. Newer Post Older Post Home. This serves as a rural communication vehicle and helps the Hhul in their sales.
With some 48, Shakti Ammas and 30, Shaktimaans, HUL reaches over three million households invillages hhul 15 states. Piyush Nagarkar January 13, at India is in its villages and so if villages develop so shall India. This programme will help provide HUL with a growing customer base which will benefit the company for years to come. Information herein projwct be regarded as a resource only and should be used at one’s own risk. The company countered this problem by hosting Shakti Days.
Thank you for posting your view on Equitymaster! Although the company has been successful in the initiative and has been scaling up, it faces problems from time to time for which it comes up with innovative solutions.
Case analysis, solutions to problems, articles related to different subjects of management studies etc. This is a case where the social goals are helping achieve business goals. In the meantime, you may want to snakti this article with your friends!
Project Shakti has been replicated in Pakistan and Sri Lanka. With solid research and in-depth analysis Equitymaster is dedicated towards making its readers- smarter, more confident and richer every day. I am interested in taking this program to the members so that they can beocme economically empowered.