eCommerce Marketing Strategies To Increase Sales & Traffic

With so many online stores selling more or less the same products, competition is at an all time high in the online retail industry. Any eCommerce business wanting to succeed in this competitive environment needs to have the right marketing strategies in place. It’s simply not enough to have a great webstore. Without proper marketing all your website development efforts will go down the drain.

Here are some eCommerce marketing strategies you can use to get the best out of your eCommerce venture.

1. Upsell Your Products

A majority of merchants go for up selling their products, because up selling works better than cross selling online. There are two main factors to up selling – 1) Make your upsells related to the original products 2) Have the right product pricing strategy to make the upsell look like a deal. Also make sure that products you are up selling fulfill your customers’ needs. New products must be really better than the original ones.

2. Integrate Instagram

An average order value from Instagram marketing is around $60.00. Instagram gives brands 25% more engagement than any other social media platform. If you use right filters, appropriate hashtags and post at the right time, then you are on the right path on Instagram.

You can run campaigns, contests and share user generated pictures on Instagram. It is an excellent way to attract users towards your offerings. Instagram is one of the fastest growing apps and can be integrated with your store to have a better user engagement.

3. Launch A Facebook Store

Nobody in their right mind should ignore Facebook, the biggest platform for social media marketing. What many people are not aware of is that it is also a great source to generate traffic for shopify users since it is well integrated with Shopify store; you don’t have to have a separate track of your inventory changes. Facebook Store, an app built by Shopify lets you display and sell your products directly on your Facebook page. Buyers can share their favorite items with their friends.

4. Capture More Email Subscribers

Email is one of the most essential means at your disposal in eCommerce marketing. It drives online traffic to your store. Email marketing is one of the oldest and still the best channel for digital marketing because it is more direct and accessible. If you are not convinced, consider these stats:

  • Emails have an ROI of around 4,300%.
  • 80% of people claim that they receive marketing messages with their personal emails regularly.
  • 70% of people make use of discount offers.

So don’t ignore the power of good old email. Getting your target customers subscribe to your emails is one of the most surefire ways of increasing sales.

5. Improve Email Campaigns

Of course, it is not sufficient to gather a bunch of email addresses. Sending emails regularly with targeted content and offers is critical. There could be many occasions for sending emails that your subscribers appreciate.

For instance, send a welcome email once the customers sign up. This helps have the highest open rates of any marketing e-mails. Or you can let your customers know that their order is being processed and on its way. They would love to know their order status.

Another example is to send regular newsletters and let your buyers know about new discount offers, tips and company news. Out of curiosity, they might check your emails.

6. Generate More Product Reviews

As per the online magazine Internet Retailer, one can boost eCommerce conversion rate by 14-76% by adding product reviews to eStores.

There are two key reasons why this is so. First is social proof. Product reviews are similar to testimonials, wherein people share their experiences after using particular products. Second key reason is, SEO. Product reviews help increase the amount of content on web pages and also increases the probability of ranking for long tail keywords.

How to Best Choose an Ecommerce Marketing Strategy

It can seem difficult on how to choose which ecommerce marketing strategy is right for you. There are several things that you should consider before you make a decision which method will work best for the goals of your business.

An ecommerce marketing strategy can consist of many different things. This includes article writing, revamping a website, link building, an email campaign and more. It is important to know what each of these will do for you in order to make a decision which one is right for you. Most methods will work to drive traffic to your site. Some will work in a long term period while others work for a short period of time.

When an email campaign is sent out then people will receive the email in the same day or throughout a number of days. This might improve a site rank within the next few days or weeks. Remember that site rank is updated within each month and usually on a monthly basis. Don’t expect the site rank to change immediately when you see 500 visitors. However, the site rank may improve for just a month and then return back to the previous rank. An email campaign is good but it is common for people to have to continuously send emails for a long period of time to keep their status. It is not always guaranteed sales will come out of this type of campaign but it does seem to work for many.

Article writing is a common ecommerce marketing strategy and it works amazingly if you need content for your site. Many customers expect tips and tricks and useful information when they visit a website. If you haven’t any content on your site then you might have a hard time keeping people interested in your website. When you provide something useful, not only will they come back to your site but they might even bookmark you as a favorite place. Article writing by a professional can provide keywords that give you better rankings with search engines, improve your site rank by drawing in more customers, and even increase your sales. If the content on your site is poor with grammatical errors and misspelled words then you might want to hire a professional for this type of strategy.

Link building creates popularity with a site and it assists people with their rank in search engines. Link building provides inbound links to a company website from other sites around the web. Providing inbound links for customers to click on so they can have easy access to a website is a very beneficial thing to do. These links can be from articles posted throughout the web, blogs, email campaigns, ad other efforts. Link building is beneficial if you are trying to build popularity by branding a product or creating an image for a company.

Revamping a website is a common ecommerce marketing strategy. Many people assume that rebuilding web pages is not marketing but it really is. This is because today a site is built strategically for the marketing efforts of products and services that you might offer. Also, it is built with the search engines in mind, how they will rank the site, how they might blacklist a site, and based on what the customers are looking for when they visit. Keeping these factors in mind will help with improving overall site rank, bringing in more traffic, and hopefully more revenues. There is no guarantee that you will make millions after performing a marketing campaign but you can brand the business. It does take work and you do need to continuously provide efforts if you want to be successful.

The Cornerstones of a Successful Ecommerce Marketing Strategy

Ecommerce merchants face a ton of competition in achieving high search engine visibility for keyword phrases that prospective customers are searching for. That’s the harsh reality of getting noticed and making sales on the World Wide Web. The good news is that with a little research, planning, and follow-though, the goal of moving ahead of the competition and generating some targeted Internet traffic becomes surprisingly attainable.

Building an ecommerce website and then getting it indexed by Google is the first hurdle in gaining visibility on the Internet and attracting a decent number of credit card wielding customers. But with thousands, if not millions of other ecommerce merchants clamoring for the attention of the same online customers, how does the little guy on the Web stand a snowball’s chance? Well, the beauty of ecommerce marketing is that there are no “little guys” — only website owners who don’t know the basics of search engine optimization, web design, and sales conversion principles.

Wait a minute! What was that last thing — sales conversion principles? Is that something I need to go back to college for? Fortunately, no advanced degrees are necessary, although continual self-education is highly recommended! The main skill you need to convert web site visitors to customers is imagination — if you could call that a “skill”. To sell stuff to people on or off the Web, you need to have the ability to see things through their eyes. Stop being an e-marketer for a few seconds, and try to imagine what a first-time visitor to your site is going to see, think, and feel. Will their first impressions be that you’re trying to sell them something? That, of course, is your intention, but keep in mind that ecommerce is a two-way street; people aren’t going to buy what you’re selling unless several conditions are met; and the art of written persuasion is definitely part of this ecommerce marketing strategy.

If your web set has been written and optimized in a way that will bring in people that are ready to buy – or at least are predisposed to buy what you’re selling – then your only task is to convert them from a site visitor to a paying customer. Easier said than done, right? Although entire books have been written on the subject, in the interest of time, I’m going to boil it down to three C’s: “Clarity”, “Confidence”, and “Comfort”.

“Clarity” refers to the fact that you have to make it clear what you’re selling, how it will benefit your customers, and why it’s as good as – if not much better than what the competition is offering. Instilling “confidence” is your prospective customers is also crucially important – especially on the Internet – because they want to know that the transaction will be secure and that you have a customer service policy that will come into play if they have a question or problem with their purchase. The third element — “comfort” factor — is what happens when you’ve mastered the “clarity” and “confidence” portions of the equation, and have convinced the customer that they’ve made the right purchase from a trustworthy web site at the optimal time. Perception may not be everything, but it may be the single most important ingredient of a successful ecommerce marketing strategy.