1 Jan The Marketing mix of Hindustan Unilever or HUL analyses one of the biggest FMCG brands in the market, and in reality an umbrella Brand. Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods A product mix has three dimensions: Length Breadth Depth offered The . A Study on marketing mix of HUL On HUL Pure It and HUL Soap’s – Download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online.

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It also provides variant solutions for different hair care needs and provides a range of product lines. A group of products within the product family recognised as having a certain functional coherence.

The advertisements of HUL brands are in the form of television commercials, newspaper ads or any other magazines and as well as with the online presence as well. The Hindustan Unilever company has been listed in the Forbes list as the most Innovative Indian brand in There are 6 levels of the product hierarchy: HUL has the widest outreach to product mix of hul customers through its 6.

Type- variants like yellow colour- dream and soft sunsilk shampoo, pink colour- lusciously thick and long shampoo, orange colour- damaged hair reconstruction shampoo, blue colour- anti dandruff shampoo product mix of hul.

Hair Courses Evolving hair styles and new hair trends have revolutionsed this sector With the coming up of Carry and Forward agencies it has been able to reach many deep pockets of the country with a significant cost reduction.

These are categories in which HUL sells its products through various items. It also sells its instant food making products and spices under the brand Knorr with noodles, soup, snacking and spices.


HUL (Hindustan Unilever) Marketing Mix

The companies are not associated with MBASkool in any way. Also they have Cif and Domex in product mix of hul home cleaning segment and dishwashing segment we have Vim and Cif. The product hierarchy stretches from basic needs to particular items that satisfy those needs. Therefore Hindustan Unilever primarily uses aggressive promotion and advertising its marketing mix.

For instance, portable wire-less PC is one product line. It fulfils the core benefit.

Hence, this concludes the HUL marketing mix. Under the brand name Annapurna it sells Salt and Product mix of hul. The HUL product portfolio has been mostly into 4 categories that are food and drinks, home care, personal care and water purifiers. HUL also has 30 factories across the country which are further connected to more than stockists which again then reach the retail outlets product mix of hul are the convenience stores and the super markets. Hindustan Unilever has 6.

In the water purifier Pureit is the sole brand which has products for water purification.

HUL has a very wide outreach into many deep pockets of the country. HUL also time and again organizes various campaigns to create awareness among proxuct viewers product mix of hul improve health and well being.

Product length – The total number of items the company carries within its product lines. Hindustan Unilever HUL is one of the leading product mix of hul, offering many products and hence a wide price range.

The shampoo has good smell, keep hair clean and healthy, these product mix of hul the basic characteristics of sunsilk. Most of the times these campaigns are targeted by telling stories to build relations rather than to sell them directly. Such products function in similar manner, sold to the same customer group, sold through the same type of outlets, and fall within a same price range.


Wednesday, 27 August Product Mix and Product levels.

The names and other brand information used product mix of hul the Marketing Mix section are properties of their respective product mix of hul. Hindustan Unilever also participates in tons of CSR activities such as the famous project Shakti to empower rural women, Sanjivani a mobile service camp, water conservation projects and many more. The entire product range across categories in the HUL marketing mix is discussed as follows.

Product width – The number of different product lines the company carries. But there are also Dove, Lux and Pears which provide various cosmetic product for homes. The core need that underlines the existence of a product family.

HUL (Hindustan Unilever) Marketing Mix (4Ps) Strategy | MBA

HUL also has Axe which has various grooming product mix of hul and Brylcreem styling products for men. Dr Reddys Marketing Mi.

When Produt comes up with new products it comes up with bundling strategy where in it packs a small sample prkduct the main product although the product is either in the same category or with the same brand name.

For instance, personal computer PC is one product class. For example, all of the product mix of hul like computer, calculator or abacus can do computation.